LA Flyer

1, Design will affect the success of your campaign
2. Pass the glance test? Keep it or toast it
Use Headlines to get attention or sometimes have the right picture or graphic or combine both. Show it to friends or family members, show it for about 4 seconds and ask for impressions

3  Magnet
Special offer, Discount, Unique product and Service or Information

4. Your claim of fame
 - Number of Years in business
 - having lowest prices
 - Having largest selection

5. The call to action by email, phone, visit to location or all, Make sure its visible and take attention 

By: Arron Lock – www.designshard.com
He’s compiled some tips that should be taken in to consideration before presenting your files to the printer
for printing. Expect to see more posts from him in the coming weeks as well as other authors.

Define Page Size and/or Bleeds correctly

Page elements that bleed should extend 1/8” past the page boundary. The page dimensions should be
exactly the same as your final trim size of the piece. DO NOT build your page elements in the middle of a
bigger page and manually add crop or registration marks. They will probably get printed and your piece will
suck.

Provide bitmap images at adequate minimum resolution

NEVER, EVER, EVER use image you copied from a website in your print job. Not only will this violate
some copyright laws, it will also render a very ugly result. Web images are almost always 72dpi. You want
to use images that are at least 300dpi.

Provide import source files

If you are using an image editing program like Photoshop, you may want to include the layered PSD file so
that if any minor adjustments could be made by the printer. THIS IS NOT AN EXCUSE FOR THINGS TO
BE INCORRECT TO BEGIN WITH.

Supply image files in CMYK mode

Things are printed in CMYK. Things on screen are viewed in RGB. It is much easier to work on files in an
RGB profile as it allows for the most flexibility in image editing. However, make sure you flatten and convert
these files to CMYK before they are used in the final work. If sent to press while still in RGB mode, chances
are good that the printing software will kick up all sorts of errors.

Define spot and/or process colors correctly

Speaking of colors, it is a good idea to define all spot and process colors so the printer has either a PMS
number or a CMYK formula to use. You should really be doing this any way to keep everything consistent.

Provide proofs

You should always provide a proof to the printer so they know what the job should look like when it’s
finished. I like to use a PDF because they are pretty much universally utilized.

Include all imports…ALL imports

This is one of the most critical steps that some, ahem, “designers” forget about. Anytime you use an image,
logo or graphic in a file to be printed it isn’t actually copying that image. It is linking it to the original files
location.
So if you don’t include these with your packaged file set when it goes to the printer guess what, you aren’t
gonna have any of those linked images in the final work. Lucky for you most current page layout software
like Adobe InDesign, Quark and Pagemaker (do people still use Pagemaker?) can do this for you by
running a “Preflight” or “Package” command.

Include all fonts…ALL fonts

Sending all the fonts used in a job is VERY important. If you use a font that your printer doesn’t have then
one of two things will happen.

Your job will be printed with the closest match the software can find
(if you are using a reputable
printer this should really never be the case)

The printer will contact you to get the appropriate font from you.
Communicate with your printer
Talk to the people who will be handling your job. Let them know exactly what you want to accomplish with
your printed work and they will be able to guide you in making sure everything is correct.

Some definitions:
CMYK: Cyan, Magenta, Yellow and Key (Black), the four process color inks. These are the inks used to
print full color images.
Bleed: When an image or printed color extends beyond the trimmed edge of a page. Bleeding ensures that
the print extends to the edges of the paper. The paper is usually trimmed to the desired size after printing.
Spot Color: An ink formula resulting in a specific color. Each spot color will need its own film/plate.
Referred to as PMS (Pantone) colors sometimes.
Process Color: One of the 4 colors in CMYK – Cyan, Magenta, Yellow and Black
Proof: A rendering of what the final printed result will look like.

Door hangers are a great way to make a personal connection with potential customers
because they have to be hand delivered. Even if you don’t actually see the people you
leave the door hanger with, they know your business is probably nearby, and this may
make them more likely to use your company.

1. Door Hangers are Inexpensive

Door hangers cost very little to produce, so they are a great alternative to more expensive media such as Radio or TV commercials.

2. They are Likely to Be Read

Since people have to physically remove them from their door knob, the hangers are very
likely to get read. Another plus is that they don’t have to compete with a bunch of other
materials for attention — unlike stuff sent in the mail or a lot of brochures sitting in the mail box.

3. Door Hangers are Great for Personalization

Since you know the neighborhood you are passing them out in, you can add personal
related to the community.

4. You are Likely to Make Personal Contact

When you take the hangers door to door, you are likely to run into a few people. This
gives you the opportunity to introduce yourself and tell a little about your business. Then
you can hand them the hanger with your contact information on it. If you make a good
impression, it’s more likely people will think of you when they need your type of good or
service.

5. It’s Easy to Track Their Effectiveness

You can have a tear off coupon on your door hangers, and when people bring them in you
can save them to keep track of the effectiveness of your hangers.

6. Door Hangers have Two Sides

You can use the front to grab people’s attention with a great image and headline, and
then you can use the back to give more information about your offer and your business.

7. They’re Great for Building Name Recognition

Even if someone doesn’t read your whole hanger, they will at least see the name of your
business on the front when they take it off their door knob.

8. You Can Target a Specific Group

Since you can physically see the neighborhood that you are planning to take door hangers
to, you can choose a group to target. People tend to congregate with others of a similar
type; there are usually college neighborhoods, family-oriented subdivisions, retirement
homes, and so on.

To contact one of our experts to help you create your doorhanger or marketing campaign call us at 1-866-523-5937